FREELANCE

EXO ALIEN BRAND COACHING + NARRATIVE FOUNDATION

Ariana + I crossed paths in 2019 when we both worked in the same office but didn’t get connected until 2022 thru a mutual friend. The vibe was instant – bonding over our love of EDM, raves + vibrant fashion! I’ve been able to watch her grow her brand Exo Alien + was honored she wanted to work with me to help her bring the brand to a new era + beyond!

I worked closely with Ariana on a series of calls, moodboard sessions + Q+A exercises to help her better understand + lay a foundation for the brand. I helped bring her thoughts to a concise material to unify the brand’s vision + goals in a more organized way.

BRAND NARRATIVE FOUNDATION

I coached Ariana over calls, moodboard sessions + a Q+A series to really truly understand the Exo Alien brand – from how they got their start to where they are now to where they are going. I was able to ignite a spark for collected thoughts to get to know Ari + her brand at a deep level. From there, I prepared a Brand Narrative Foundation for her. This deck encompasses all you need to know about Exo Alien + provide a platform for her to soar off of.

COVER.png
TABLE OF CONTENTS.png
DEFINITIONS.png
WHO WE ARE.png
WE ARE EXO ALIEN.png
WHAT WE DO.png
MEET ARIANA - 1.png
MEET ARIANA - 2.png
OUR JOURNEY.png
HOW WE GOT HERE.png
HOW WE GOT HERE (cont.).png
OUR CORE VALUES.png
TARGET AUDIENCE.png
WHO WE SERVE.png
OUR 2024 GOALS.png
THE FUTURE.png
BRAND MILESTONES GOALS.png
18 BRAND MILESTONES GOALS - CONT..png
CONTENT IDEAS.png
CONTENT IDEAS CONT..png
21 CONTACT.png
22 END COVER.png

BRAND COLOR PALETTE

I also prepared a brand color palette for Exo Alien to use in future work.