FREELANCE
LILAC ST. BRAND BOOK
I connected with Lilac St. Creative Director, Rachel, in 2023 + was specifically asked to come in to help her + the Lilac St. team with building their official Brand Book. I took work she had done on her own, rebrand assets from their agency + additional materials to build out comprehensive Brand + Style Guidelines as Lilac St. enters a new era.
Brand Book created in Figma using shared docs + folders.
BRAND BOOK
